Retail Market Research Agency
Brandspeak is a specialist retail market research agency that enables retailers and brands to maximise sales and satisfaction throughout the shopper journey.
With Brandspeak's services you can:
- Understand Consumer Behaviour And Market Trends
- Develop Appealing And Impactful Product Packaging
- Optimise the online and in-store Customer Experience
What Is Retail Market Research?
Retail market research is the process of gathering, analysing, and interpreting data to understand the behaviour, preferences and needs of consumers and shoppers. Retail market research enables both product producers and retailers to make informed decisions about their product offerings, marketing, pricing, merchandising, customer service and e-commerce.
إن المزايا of Retail Market Research Services
Maximising the Chance of New Product Success
New product failure rates are as high as 90%. With Brandspeak, you receive exactly the right qualitative and quantitative market research inputs, at the right stages of the product development process. The critical insights provided will enable you to maximise your new product’s chances of retail success.
Turbo-Charging an Existing Brand
Even the most successful retail brands lose market share when newer market entrants start to put them in the shade.
Whether you need to refresh your proposition, product, packaging, or communications, Brandspeak will identify precisely where and why your brand is losing share, and the steps you need to take to put it back on top.
Removing the Barriers to Purchase
Whether your brand is online or on the high street, the nature of the sales experience you provide across different channels can lead to brand loyalty - or brand rejection.
Brandspeak’s ethnographic research methodologies are designed to maximise customer acquisition and retention, by identifying and prioritising the retail experience issues you need to address.
Some Of Brandspeak's Retail Market Research الخدمات
Optimising the Shopper Experience
Brandspeak provides accompanied and unaccompanied ethnographic research services, to map and dissect the end-to-end shopper experience, both online and in-store.
When we accompany customers on their shopping journey, we’ll observe and ask questions, to ensure we understand the nature of their experience at each stage of the shopper journey.
During unaccompanied shopping research shops, consumers will typically use their own phones to record their experience in real-time.
In each case, we’ll provide a highly detailed analysis of the customer’s experience of your retail environment and brand, clearly identifying the issues and opportunities to be addressed.
Developing Sector-Leading Packaging
For packaging development, Brandspeak offers a range of qualitative and quantitative research services to analyse and optimise the appeal, impact, and usability of new pack designs. From 1-D concept stage, through to 3-D mock-ups and finished packs.
To understand how a new design will work in its competitive context, we use VR research technology, to recreate real-life, in-store shelf displays. The tech enables ‘shoppers’ to digitally browse, inspect, and select products to add to their baskets.
In the background, data is being collected to build up a picture of their shopper journeys.
Our packaging research solutions aren’t just about new design evaluation, they also cover retail category management and the role of on-pack messaging in shopper choice.
Mapping At-Home Needs and Behaviours
There are many elements of the shoppers’ retail experience that take place in the home; budgeting, online product research, list making, online ordering, unpacking, storing and consumption.
Brandspeak conducts in-depth, observational, and interview-based research in the home, to understand consumers’ retail product needs, expectations, and behaviours in real detail.
Brandspeak's Retail Market Research Service Methods
Our full range of retail research services includes البحث المكتبي, focus groups and interviews, الإثنوغرافيا, الدراسات الاستقصائية الكمية, food and drink research, new product development research, packaging research, brand tracking research, advertising research, and customer experience research.
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لماذا اختر العلامات التجارية؟
فريقنا مزيج رائع من الأفراد ذوي الخبرة العالية والشغوفين الذين يتشاركون حب أبحاث السوق.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ retail research experience for brands such as Guinness, Cadbury, Theakston, Martell and Müller Dairy and Vodafone.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years retail research experience, on behalf of brands such as Nestle, Cadbury, Schweppes, Smirnoff, Johnnie Walker, and Heineken.
كل من أعضاء فريقنا الأوسع نطاقاً possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to retail research.
تتشرف Brandspeak بأن تكون جزءًا من جمعية البحوث النوعية (AQR) و جمعية أبحاث السوق (MRS). إن كوننا عضوًا في AQR يدل على التزامنا بالجودة في مجال البحوث في جميع أنحاء المملكة المتحدة وخارجها. وهو يسلط الضوء على دورنا في مجموعة مؤثرة تشكل صناعتنا. ويعكس انضمامنا إلى هذه الهيئة، وهي هيئة رائدة للمتخصصين في مجال البحوث، وعدنا بالالتزام بأعلى المعايير في عملنا. نحن ملتزمون بتقديم رؤى وأبحاث من الدرجة الأولى، مسترشدين بمبادئ هذه المنظمات المحترمة.
العلامات التجارية لقد عملنا مع
العميل الشهادات
Retail Market Research Company في لندن
- 1st Floor, 239 Kensington High Street, London W8 6SN, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
التعليم الموارد ودراسات الحالة
الأسئلة الشائعة الأسئلة
Market research is crucial in retail because it helps retailers understand customer preferences, behaviour, and trends, enabling them to make informed decisions on product offerings, pricing strategies, and marketing. |
As with all market research, begin by defining your research objectives and questions. Then, choose the research method best able to address your needs and gather the data required to understand and enhance the overall retail experience.
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Retail research refers to the collection and analysis of data on various aspects of the retail industry, including customer behaviour, in-store experiences, shopper journeys and competition. It is used to gain insights that will that drive sales and profitability in the retail sector.
Brandspeak هي شركة استشارات بحثية رائدة تأسست في عام 2004 من قبل مجموعة من الزملاء الذين لديهم رغبة مشتركة في تقديم أبحاث تغير قواعد اللعبة والتفكير الاستراتيجي.
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