أبحاث السوق الخدمات
Brandspeak provides a wide range of market research services, each designed to deliver the actionable insights required to inform strategic decision-making and enable you to achieve your business goals.
- Develop and Maintain Competitive Advantage
- Maximise Customer Profitability
- تعظيم العائد على الاستثمار في الابتكار
What Is Market Research?
Market research is the process of collecting, analysing, and interpreting qualitative and quantitative data about markets, customers, competitors, and trends. It is an essential function which enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.
إن المزايا of Market Research
Develop and Maintain Competitive Advantage
Market research enables you to identify and monitor the strengths and weaknesses of your competitor’s offer, in terms of its proposition, positioning, marketing and delivery.
By examining these issues in real detail, you can identify where and how best to differentiate your own brand and build competitive advantage.
Market research lets you get ahead of the competition – and stay there.
Maximise Customer Profitability
The extent of customer profitability depends on:
- Minimising the time taken to convert a prospect to a customer initially.
- Maximising re-purchase frequency and customer satisfaction subsequently.
تعظيم العائد على الاستثمار في الابتكار
New product or service innovation often ends in costly failure. But it doesn’t need to be so.
By using qualitative and quantitative market research to ensure that your target audience has a critical voice at key stages of the new product development process, you can avoid costly mistakes and maximise speed to market.
Some Of Brandspeak's Market Research الخدمات
البحث المكتبي
Desk research is a type of market research, also called secondary research.
Using already-published data and reports, it provides a cost-effective means of researching industries, markets, and consumers.
It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.
البحث الكمي
Quantitative research involves the generation and analysis of statistics and numerical data. It is used to size markets and quantify consumer needs, beliefs, attitudes, and behaviours.
Quantitative research often takes the form of surveys, conducted either online or offline, with enough respondents to be statistically representative of the target audience.
البحث النوعي
Qualitative research is used to explore the System 1 and System 2 attitudes, perceptions, and behaviours of the target audience in real detail.
It often takes the form of focus groups, one-to-one interviews, or online communities, which may be conducted in real-time, or asynchronously.
Brandspeak's Market Research Methods
استخدامات براندسبيك البحث المكتبي, focus groups and interviews, الإثنوغرافيا, and, الدراسات الاستقصائية الكمية to conduct market research projects in all sectors and for all types of organisation.
لماذا اختر العلامات التجارية؟
Do you have questions about how best to market your business and create value? At Brandspeak, we help you understand every aspect of your business by recommending, designing, and conducting market research that is tailored to your needs.
فريقنا مزيج رائع من الأفراد ذوي الخبرة العالية والشغوفين الذين يتشاركون حب أبحاث السوق. يقود فريقنا المدير الإداري جيريمي براون، وهو أيضاً رئيس قسم الأبحاث النوعية، وخبير استراتيجي للعلامات التجارية يتمتع بخبرة تزيد عن 20 عاماً. وقد عمل جيرمي في أكثر من 40 سوقاً دولياً لصالح عملاء من بينهم دياجو ونينتندو وأكسا وجنرال موتورز والخطوط الجوية البريطانية وسانتاندر ومولر للألبان وبنك لويدز.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.
كل من أعضاء فريقنا الأوسع نطاقاً possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to market research services.
تتشرف Brandspeak بأن تكون جزءًا من جمعية البحوث النوعية (AQR) و جمعية أبحاث السوق (MRS). إن كوننا عضوًا في AQR يدل على التزامنا بالجودة في مجال البحوث في جميع أنحاء المملكة المتحدة وخارجها. وهو يسلط الضوء على دورنا في مجموعة مؤثرة تشكل صناعتنا. ويعكس انضمامنا إلى هذه الهيئة، وهي هيئة رائدة للمتخصصين في مجال البحوث، وعدنا بالالتزام بأعلى المعايير في عملنا. نحن ملتزمون بتقديم رؤى وأبحاث من الدرجة الأولى، مسترشدين بمبادئ هذه المنظمات المحترمة.
العلامات التجارية لقد عملنا مع
العميل الشهادات
كيفية الحصول على بدأت
الخطوة 1
اضغط على الزر أدناه وأرسل نموذج الاستفسار
الخطوة 2
سيتصل بك فريقنا في غضون 24 ساعة
الخطوة 3
مكالمة استكشافية للتعرف على احتياجاتك وأهدافك
أبحاث السوق الخدمات في لندن
- 1st Floor, 239 Kensington High Street, London W8 6SN, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
التعليم الموارد ودراسات الحالة
الأسئلة الشائعة الأسئلة
Four common types of market research techniques are quantitative surveys, qualitative interviews, focus groups, and ethnographic customer observation
The market research process typically involves these steps: define the problem; conduct background desk research; create a research design; collect your research data; analyse the data; create recommendations and implement; assess the impact of your actions.
The five Ps are also known as the marketing mix: product, price, place, promotion, and positioning
Brandspeak هي شركة استشارات بحثية رائدة تأسست في عام 2004 من قبل مجموعة من الزملاء الذين لديهم رغبة مشتركة في تقديم أبحاث تغير قواعد اللعبة والتفكير الاستراتيجي.
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