Brand Strategy Consulting Service
Brandspeak's brand strategy consulting focuses on delivering the blend of experience, expertise and inspiration required to undertake successful brand development. We work with a range of clients, from multinational organisations with established, global brands, to start-ups looking to create something special from scratch.
- Maximise Brand Proposition Appeal
- Create Emotional Rapport with Consumers
- Address Barriers to Brand Purchase
What Is Brand Strategy Consulting?
Brand strategy consulting involves using a combination of brand development expertise, market research and industry sector knowledge, to develop new brands, or improve the performance of existing ones.
In either case, this may require analysis of the brand’s marketplace, competitive set, target audience, proposition, positioning, features and benefits, personality, pricing, and core marketing messages.
The output is typically a combination of reports, workshops, and brand proformas, all designed to enable the client to undertake brand evolution – or revolution.
إن المزايا of Hiring a Brand Strategy Consultant
Maximising Brand Proposition Appeal
Using brand strategy consulting you can ensure that your brand proposition, positioning, and identity combine to differentiate your offer from competitors in a way that resonates fundamentally with your customers and prospects.
Creating an Emotional Rapport with Consumers
Brands that resonate with customers emotionally as well as rationally form stronger connections and are also more memorable.
Using brand strategy consulting, you can identify how to build emotional connections with your target audience.
Addressing Barriers to Brand Purchase
If your brand isn’t converting as many prospects as it should, chances are, some element of your offer, or sales process isn’t working. Using a combination of research and stakeholder workshops, brand strategy consulting is a highly cost-effective way of identifying the issues and solutions.
Some Of Brandspeak's Brand Strategy Consulting الخدمات
New Market Assessment
In exploring a potential new marketplace for your brand, we’ll examine that market’s current dynamics and trends, identify the existing players, their channels of distribution and market share, evaluate their propositions, pinpoint their strengths and weaknesses, and calculate the total, addressable market.
New Proposition Development
First, we’ll use research to identify and quantify the potential opportunities and gaps in the marketplace. Next, we’ll run creative workshops with your stakeholder team, to identify potential proposition ‘start points’, which we’ll then take back into research, before developing the strongest into fully formed concepts for further testing and refinement.
Brand Re-Engineering
If your brand is losing market share to newer competitors, we’ll give it a strategic makeover. We’ll analyse the market and customer base, as well as the competitors and their propositions, values, personalities, and marketing. We’ll use all that insight to workshop the individual elements of your new brand with you, before validating and refining the result in research.
Brand Strategy Consultancy Methods
استخدامات براندسبيك البحث المكتبي, مجموعات التركيز الاستكشافية النوعية والمقابلات, quantitative method of research و brand-focussed research to conduct market research and provide data for brand consultancy services.
لماذا اختر العلامات التجارية؟
فريقنا مزيج رائع من الأفراد ذوي الخبرة العالية والشغوفين الذين يتشاركون حب أبحاث السوق. يقود فريقنا المدير الإداري جيريمي براون، وهو أيضاً رئيس قسم الأبحاث النوعية، وخبير استراتيجي للعلامات التجارية يتمتع بخبرة تزيد عن 20 عاماً. وقد عمل جيرمي في أكثر من 40 سوقاً دولياً لصالح عملاء من بينهم دياجو ونينتندو وأكسا وجنرال موتورز والخطوط الجوية البريطانية وسانتاندر ومولر للألبان وبنك لويدز.
Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B brand and customer brand consulting is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.
كل من أعضاء فريقنا الأوسع نطاقاً possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to brand strategy consulting.
تتشرف Brandspeak بأن تكون جزءًا من جمعية البحوث النوعية (AQR) و جمعية أبحاث السوق (MRS). إن كوننا عضوًا في AQR يدل على التزامنا بالجودة في مجال البحوث في جميع أنحاء المملكة المتحدة وخارجها. وهو يسلط الضوء على دورنا في مجموعة مؤثرة تشكل صناعتنا. ويعكس انضمامنا إلى هذه الهيئة، وهي هيئة رائدة للمتخصصين في مجال البحوث، وعدنا بالالتزام بأعلى المعايير في عملنا. نحن ملتزمون بتقديم رؤى وأبحاث من الدرجة الأولى، مسترشدين بمبادئ هذه المنظمات المحترمة.
العلامات التجارية لقد عملنا مع
العميل الشهادات
كيفية الحصول على بدأت
الخطوة 1
اضغط على الزر أدناه وأرسل نموذج الاستفسار
الخطوة 2
سيتصل بك فريقنا في غضون 24 ساعة
الخطوة 3
مكالمة استكشافية للتعرف على احتياجاتك وأهدافك
Brand Strategy Consultants في لندن
- 1st Floor, 239 Kensington High Street, London W8 6SN, London W8 6SN
- 44 (0) 203 858 0052
- enquiries@brandspeak.co.uk
التعليم الموارد ودراسات الحالة
الأسئلة الشائعة الأسئلة
Brand Strategy consultants analyse brand identity and performance to recommend new brand strategies that help companies differentiate.
The words can be used interchangeably but some people consider that a consultant is an external expert brought in to advise a brand whereas a strategist is anyone who works on developing brand strategy.
A brand strategy consultant needs to have experience, preferably in a wide range of industry verticals, and also needs to understand how to use market research to inform brand strategy.
Brandspeak هي شركة استشارات بحثية رائدة تأسست في عام 2004 من قبل مجموعة من الزملاء الذين لديهم رغبة مشتركة في تقديم أبحاث تغير قواعد اللعبة والتفكير الاستراتيجي.
© 2023 Brandspeak 2023. جميع الحقوق محفوظة