Qualitative research – what is it and when do you use it?

Introduction Perhaps you are relatively new to market research and find the research terms qualitative and quantitative totally unfamiliar (yet at the same time annoyingly similar).  If so, then this article is for you! Or perhaps you are a seasoned marketer who makes frequent use of research but is occasionally unsure whether it is qualitative or quantitative data that would best suit your

Read More…