Customer Loyalty schemes - how do they effect consumer choices?

Customer loyalty schemes – how do they benefit brands and do they still influence where consumers choose to shop?

American Author Jeffrey Gitomer is a loyalty expert. According to Gitomer you don’t earn loyalty in a day. You earn loyalty day-by-day. The crusade to convert one-time shoppers into a loyal customer base is one that every brand is necessarily committed to, for survival as well as growth. And it’s not something that happens overnight.

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