American Author Jeffrey Gitomer is a loyalty expert. According to Gitomer you don’t earn loyalty in a day. You earn loyalty day-by-day. The crusade to convert one-time shoppers into a loyal customer base is one that every brand is necessarily committed to, for survival as well as growth. And it’s not something that happens overnight.
What is Customer Journey Mapping? Customer journey mapping (CJM) is a market research method used to identify and visualise the path that your customers take – or are taken along – when they engage with your brand, be it a bricks and mortar store or an online business. The Customer Journey Map identifies the different