Expert Communication Services

Brandspeak's communication services enable organisations to create better communications, understand which communications work best for which audiences, and measure and track the effectiveness of communications in the market.

Communications Market Research(new services page) Brand Speak Market Research
Communications Market Research(new services page) Brand Speak Market Research

What Is Communications Market Research?

Communications market research is the process of gathering data and information about organisations’ communications such as advertising, websites, direct marketing, and social media marketing. It uses market research techniques to assess the effectiveness of communications and build better communications strategies.

The Benefits of Communication Services

Engage Your Audience

People’s attention spans are short, so it is important to get the message across first time.

Communications research ensures that your message is clear and likely to resonate with the target audience, that it is unambiguous and unlikely to be misinterpreted, and that your audience have understood it correctly.

The more appealing your communications, the more likely your audience is to engage.

Communications market research enables you to test and evaluate your communications at every stage, from planning through to execution and impact in the market.

Enhance Marketing Effectiveness

By investing in communications market research, you will ensure that you are able to execute your marketing strategy effectively.

There is no point in having a well-thought-out marketing strategy that is let down by a failure to evaluate the communications that put that strategy into action.

Whether it is advertising, packaging copy, social media content, thought leadership, direct marketing or web copy, communications market research will ensure that your communications are aligned with your strategy.

Strengthen Your Brand

In many ways, your communications are your brand. Every touchpoint you have with your customers and prospects is an opportunity to convey your brand personality and values.

Poor communications can be damaging for a brand and, conversely, great communications will support all your branding efforts.

Communications market research lets you evaluate the tone, wording, layout and design of any form of marketing communication to ensure that it is landing effectively with your market.

Some Of Brandspeak's Communications Research Services

Messaging Research

By assessing the relevance and impact of all messages, you can assess the degree to which customers and prospects understand your communications as well as whether your messaging is aligned to your business objectives.

This enables you to fine tune your messages and tailor your communications to different audience segments.

You can also A/B test different messaging executions to see which perform best.

Visual Appeal Research

Your message is not just the copy or the script. The ‘look and feel’ of a blog, email, website, or social media post is also critical to how it is perceived and understood.

Communications market research enables you to assess factors such as how the overall layout of your communications contributes to readability and understanding as well as picking up problems such as where people stop reading.

Brand Communications Research

Brand communications research ensures that your messaging is aligned with your brand values and brand personality.

Every communication with customers and prospects should be an expression of your brand and should build brand equity.

By testing communications with consumers, you can assess the degree to which you are getting your brand personality across.

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ retail research experience for brands such as Guinness, Cadbury, Theakston, Martell and Müller Dairy and Vodafone.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years retail research experience, on behalf of brands such as Nestle, Cadbury, Schweppes, Smirnoff, Johnnie Walker, and Heineken.

Each of our wider team members possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to communications research.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Communications Market Research(new services page) Brand Speak Market Research

Brands We've Worked With

Customer Testimonials

Communications Market Research(new services page) Brand Speak Market Research
I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.
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Communications Market Research(new services page) Brand Speak Market Research
Judith Staig
Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.
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Communications Market Research(new services page) Brand Speak Market Research
Sarah Taylor
TEAKI LTD
Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!
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Communications Market Research(new services page) Brand Speak Market Research
Ann Spelman
Professional & friendly with a great team to support your research needs!
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Communications Market Research(new services page) Brand Speak Market Research
Lauren Williams
We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
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Communications Market Research(new services page) Brand Speak Market Research
Steven Hughes
Regatta Ltd
Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!
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Communications Market Research(new services page) Brand Speak Market Research
Sam Heague
Extracover Limited
Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy
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Communications Market Research(new services page) Brand Speak Market Research
Harry
Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
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Communications Market Research(new services page) Brand Speak Market Research
Grace Hughes
Blink
Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
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Communications Market Research(new services page) Brand Speak Market Research
Adrian Chatterton
UK Product Manager, Spine & Orthobiologics, Stryker
We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
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Communications Market Research(new services page) Brand Speak Market Research
Victoria Leigh-Pearson
Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
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Communications Market Research(new services page) Brand Speak Market Research
Verity Kimber
EU Transition Manager, SHOTT Beverages
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
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Communications Market Research(new services page) Brand Speak Market Research
Tom Suberg
IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
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Communications Market Research(new services page) Brand Speak Market Research
Tom Green
Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

Step 1

Press the button below and submit the enquiry form

Step 2

Our team will contact you within 24 hours

Step 3

Discovery call to learn about your needs and goals

Communication Agency Services In London

Frequently Asked Questions

Marketing communications research is the process of gathering data about all aspects of an organisations marketing communications.

 

Marketing research is a broad term that encompasses research about all aspects of marketing such as pricing, packaging, competition, market sizing, consumer preferences etc. Communications research focuses on the marcomms element of marketing – typically advertising, social media and content.

 

Marketing communications is a subset of marketing. It refers to any element of marketing that relates to getting a message across to the target audience, such as advertising, content marketing, social media marketing, direct marketing, etc.

Communications Market Research(new services page) Brand Speak Market Research

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

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