Brandspeak is a specialist B2B market research agency – we’ve been providing our B2B clients with the insights they need to develop their businesses since 2004
We know that B2B market research can require a very different approach and skill set from B2C.
This is because:
- Recruitment is typically more challenging. B2B research subjects are often hard-to-find, time poor individuals with full diaries
- The appropriate form of incentive can be harder to identify. Internal policies often prevent B2B respondents from receiving financial incentives
- Sharing essential stimulus material with B2B respondents via their corporate networks can be impossible, due to internal security policies
- Respondents are often business people or subject matter experts who will expect the researcher to have experience of the subject under discussion.
Brandspeak is highly experienced in addressing each of the B2B challenges listed above on a project by project basis:
- Brandspeak’s B2B team is made up of researchers who have business backgrounds and significant experience of different B2B environments.
- We use a process of immersion to ensure we fully understand the intricacies of our client’s business, their offer and customer base, before undertaking any further work on the project.
- Brandspeak uses a number of bespoke B2B recruitment techniques and also partners with specialist, UK and international research recruitment experts who do nothing but recruit senior B2B audiences for us.
- We use innovative ways of incentivising senior corporate figures who may not be allowed to receive financial incentives in return for their participation in the research project.
- We engage with the research subjects using a variety of (largely) 1-2-1 approaches so as to maximise confidentiality and free-flowing discussion.
Within Brandspeak we have UK and international expertise in the following B2B sectors:
- Corporate Banking
- Financial services
- Government / Public sector
- Hospital & Medicine
- Oil & Gas
The types of project we undertake include:
- Sales effectiveness optimisation
- Customer experience optimisation
- Customer satisfaction and loyalty analysis
- Employee surveys
To find out about more about B2B market research from Brandspeak please call us on 44 (0) 203 858 0052 for a chat.
MAXIMISE YOUR BRANDS PERFORMANCE
Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of old
favourites. Whatever your project, we have the research solutions to provide the answers you need.