Brandspeak is a London-based B2B market research agency. We’ve been providing our UK and international B2B clients with market research solutions since 2004
B2B market research expertise
Brandspeak undertakes qualitative and quantitative, B2B market research and marketing consultancy in the UK and globally.
Our main areas of research focus are;
B2B brand Research
Using B2B brand definition research you can ensure your proposition and the other brand components are as relevant and motivating as they can be for your customers.
With brand perception and usage research you can find out exactly what your customers think about your company and your product, pinpointing any essential changes that need to be made to improve levels of engagement.
With brand awareness research you can discover just how well-known your brand is relative to the competition, as well as the brand criteria with which it is most / least associated, so you can make informed decisions about where to direct your marketing spend.
If you need to undertake a more thorough review of your brand and its position in the market place you can commission a one-off brand health audit or on-going brand tracking, so you can monitor key KPIs.
Brandspeak can help with all of these B2B brand research challenges – and more.
B2B customer definition and segmentation research
With customer definition research, you can obtain a far more granular understanding of your key customers; who they are, their needs, how they think and behave, what they value most, their triggers and barriers to purchase.
The outputs and recommendations will allow you to deliver more targeted products, customer service and marketing to your most important customers.
On the other hand, segmentation research will encompass the whole of your customer base. Depending on the segmentation criteria you select, it can enable you to bespoke your target customer service and communications to each different group.
B2B new proposition and product development research
Whether you are at the stage of idea generation, concept development or concept sign-off, B2B new product development research will enable you to maximise the potential of your new product or service and avoid costly mistakes.
Read our article; The New Product Development Process – a Best Practice Guide for more information.
B2B customer experience and satisfaction research
With B2B customer experience research you can discover;
- How your customers perceive the experience your brand currently provides – by channel and touch point
- The experience they actually require, in order to move smoothly along the path to purchase – and beyond
- The nature of the gap between the two
Brandspeak can identify the minimum customer experience enhancements that must be made to stop you losing clients unnecessarily. It will also show where investing disproportionately will have the greatest impact on customer loyalty.
And if you need a less granular approach that reveals overall levels of brand satisfaction, Net Promoter Score research enables you to benchmark levels of satisfaction with your brand versus the competition.
B2B marketing communications research
To achieve cut-through with a busy audience, B2B marketing communications must resonate strongly from the very outset (we mean from the first second) – or face total rejection.
To do so, your communications (whether TV, digital or print) must deliver in terms of;
- Immediate impact
- Overall clarity and relevance
- Ability to engage
- Key messages
- Brand delivery
- Call to action
Brandspeak provides qualitative, quantitative and neuromarketing research solutions to help you assess and optimise your B2B marcoms.
B2B market scoping and mapping research
If you are considering market entry and need to understand key market dynamics, market scoping research can help identify;
- Current market or brand value
- Future, annual growth potential
- The competitor landscape
- Emerging trends
- Regulatory barriers to entry
- Routes to market
B2B employee satisfaction research
Brandspeak’s employee satisfaction research can address all the key drivers of employee (dis)satisfaction within an organisation, including;
- Work / life balance
- Opportunities for employee recognition
- Peer-to-peer relations
- Opportunities to influence management decisions
- Salary, pension and benefit schemes
- Opportunities for progression
- Training and development opportunities
- Job role and responsibilities
- Perceptions of management
- The workplace environment
- Internal feedback and escalation loops
Our B2B market research experience
Brandspeak conducts both qualitative and quantitative, B2B research worldwide. Our B2B sector experience includes:
- Business insurance
- Hospital & medicine
- Hospitality and hotels
- Oil & Gas
To find out about more about B2B market research from Brandspeak please email us at firstname.lastname@example.org or call us on 44 (0) 203 858 0052 for a chat.
MAXIMISE YOUR BRANDS PERFORMANCE
Our research toolkit is comprehensive! It contains all the latest tools and techniques, as well as lots of old
favourites. Whatever your project, we have the research solutions to provide the answers you need.