B2B Market Research Agency

Brandspeak's B2B market research services give you in-depth analysis of business audiences in your key industry verticals, enabling you to gain critical insights, make informed decisions and gain competitive advantage.

What Is B2B Market Research?

B2B market research is the process of gathering, analysing, and interpreting data to understand the behaviour, preferences and needs of business audiences. B2B market research focuses on complex business buying decisions which can involve multiple decision makers in many different roles and departments.

The Benefits Of B2B Market Research Services

Build Stronger Relationships with Business Customers

B2B market research provides insights into your customers' preferences, pain points, and industry developments, so you can develop tailored solutions and services. This not only enhances customer satisfaction but also builds trust and loyalty, enabling you to act as a partner and facilitate your customers’ success.

Gain Competitive Advantage

B2B market research empowers you to understand the market landscape, competitors, and customer preferences in your industry. This lets you differentiate more effectively, optimise marketing strategies, hone sales efforts and stay ahead of market trends so you can build a competitive edge in dynamic B2B markets.

Increase Innovation ROI

B2B market research significantly enhances your innovation ROI (Return on Investment) by providing invaluable insights into market gaps, customer needs and emerging trends. This lets you channel your innovation efforts more effectively, ensuring that resources go towards initiatives with a higher likelihood of success.

Some Of Brandspeak's B2B Research Services

B2B Brand Research

B2B brand definition ensures your proposition is relevant and motivating; B2B brand perception and usage research tells you what your customers think about your company and your product; brand awareness research uncovers how well-known your brand is relative to the competition.

B2B Customer Experience and Satisfaction Research

Discover how your customers perceive the experience your brand currently provides and the experience they actually require in order to move smoothly along the path to purchase. The nature of the gap between the two will show you where to invest for the greatest impact on customer loyalty.

B2B Marketing Communications Research

By identifying and analysing the specific needs and wants of customers, businesses can develop and market products or services that directly address these needs, enhancing customer satisfaction and loyalty.

Brandspeak's B2B Research Methods

Brandspeak uses desk research, qualitative exploratory focus groups and interviews, B2B ethnography and quantitative surveys to conduct B2B brand research, B2B customer experience research and B2B marketing communications research as well as any other B2B market research services.

Why Choose BrandSpeak?

Struggling with understanding business customers and complex B2B decision processes? At Brandspeak, we help you understand how business customers perceive your organisation, who is involved in buying decisions, how to leverage channel partners and how best to communicate with the market, so you can gain competitive advantage and improve your market presence and profitability.

The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank. Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience.

Mark has helped brands such as Barclays Bank, RBS, Google, EA Games, Microsoft, ITV, Nestle, Diageo, and Regatta, to meet their research and brand needs.

Each of our team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to B2B Market research.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

Step 1

Complete the form and submit your enquiry.

Step 2

Our team will contact you within 24 hours.

Step 3

Discovery meeting to learn about your needs and goals

B2B Market Research Services In London

Educational Resources And Case Studies

Blog

What is market segmentation and why do you need it?

Blog

How to conduct market segmentation research

Case Study

Successfully Repositioning A Building Society

Case Study

Brand Positioning And Customer Experience Development

Case Study

DIY Store Customer Experience Optimisation

Frequently Asked Questions

What is the difference between B2B and B2C market research?

Much of the difference is in the approach; B2B research recruits or surveys respondents according to their job role and responsibilities rather than their demographic profile.

What are the research methods for B2B marketing?

B2B market research uses a range of methods such as quantitative surveys or qualitative focus groups or interviews.

Why is B2B market research important?

It helps you identify opportunities, minimise risks and maximise your marketing strategy to appeal to your target audience.

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

CASE STUDIES

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