Our Services
As a full-service market research agency, Brandspeak provides research services to B2C and B2B brands from a wide variety of sectors across the UK and worldwide. We deliver the qualitative and quantitative insights required to drive profitable growth.
B2C and B2B Research Services
Brandspeak’s research services are used to develop, optimise and monitor brands, create targetable segments and personas, build exciting new products & services, deliver sector-leading customer experiences – and much more.
Choose from any of our services here or get in touch directly to discuss the data and insights you need to grow your brand, and how Brandspeak can help you acquire it.
Customer Segmentation Research
Divide your audience into behavioural, demographic and psychographic segments.
Brand Tracking
Track your business’s presence and health. Identify the brand and operational issues that are holding it back – and how to fix them.
Food & Drink Market Research
Discover trends, gaps and opportunities in the market and optimise the potential of your new product ideas.
B2B Market Research
Gain a detailed understanding of your sector, and what you need to do to delight customers and outperform competitors.
Focus Groups
Perform a deep dive on the issues and opportunities facing your brand, and use the hive power of consumers working together to take a leap forwards.
New Product Development Research
Our market research will inform your decision-making and de-risk your NPD investment.
Customer Experience Research
Identify the experience issues that are driving your potential customers to your competitors.
Advertising Research
From initial concept evaluation through to post-launch monitoring, maximise the impact, relevance and saliency of your campaigns.
Customer Satisfaction Research
Find out what frustrates your customers, what it is costing you, and what you must do to put it right.
Packaging Market Research
Ensure your packaging is on-brand, contains the right category cues, and stands out on shelf.
Communications Market Research
Are your key messages landing, and do they have the clarity and impact required to influence customer thinking and behaviour?
Retail Market Research
Use shopper research to see your brand and sector through the eyes of your target audience.
Experiential Marketing Research
Measure and maximise the success of your events and activations.
Competitor Analysis Research
Find out who is vying for your business and how to dominate your sector.
Global Market Research
Optimise the performance of your brand across continents and regions
Examples of using Market Research
Every project is different because every brand is unique. However, there are some common project requests that we receive. For example, to:
- Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success
- Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake
- Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and / or retain customers
- Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting
- Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey
- Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact
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