Market Research Agency Birmingham
We Provide Strategic Insights That Fuels Growth
Since 2004, Brandspeak has been providing B2B and B2C brands across Birmingham, the West Midlands and the UK with the market research needed to drive brand growth. Our solutions are designed to help you acquire new customers and grow your business – profitably.
As Birmingham firms its reputation at the UK’s 2nd city, it is more important than ever for businesses to work with a market research company that understands not just local behaviour and trends, but also provides insights from other regions domestically and globally.
Our Services
We provide a wide range of qualitative, quantitative, and ethnographic research services in Birmingham.
Qualitative Research
We use qualitative research to deep dive into consumers’ hidden and unmet needs, expectations, behaviours, and experiences, to identify exactly where and how your brand can make the difference.
Our approaches include:
- Moderated Focus Groups
- In-depth Interviews (IDIs)
- Online communities
- Accompanied and auto-ethnography.
Quantitative Research
We use quantitative research to benchmark and monitor the needs, perceptions, attitudes, and behaviours of target audiences through:
- Online and phone Surveys
- Advanced Data Modelling & Segmentation
- Optimal Pricing Surveys
- Usage and Attitudes Surveys
- Brand Tracking Studies
- Net Promoter Score (NPS) Surveys
Ethnographic Market Research
Ethnography is an immersive form of qualitative research where our researchers observe consumers as they go about their daily lives – at home, socialising, shopping, at work, or online. Ethnographic research enables us to understand exactly how they think, feel, and behave – in context and in the moment.
We provide both in-person ethnography, where the researcher physically accompanies the subject, and auto-ethnography, where the subject uses a mobile camera to record what they are doing and experiencing – as it happens – before uploading the results to Brandspeak for analysis.
We then pass on our findings to you.
Our Sectors
Brandspeak has significant experience in both B2C and B2B sectors:
B2C Expertise
- Retail & E-commerce
- Consumer Goods (FMCG)
- Financial Services
- Leisure, Travel & Hospitality
- Public Services & Utilities
B2B Expertise
- Targeted solutions for industrial and professional sectors:
- Manufacturing & Engineering
- Professional Services (e.g., Consultancies, Legal, Digital Agencies)
- Automotive Supply Chain
- Technology & Software
- Logistics & Distribution
Why Choose Brandspeak Birmingham?
- Experience: Brandspeak has been supporting clients from Birmingham and further afield since 2004.
- Strategic Focus: Every project delivers recommendations that inform real business decisions and deliver measurable impact.
- Multi-Method Expertise: From qualitative and quantitative research to ethnography and neuromarketing, we choose the right mix for your needs.
- Collaborative Approach: We partner with internal teams to ensure insight translates into action.
Get in Touch
Whether you are exploring a new market, testing a concept or evolving your brand, we will help you uncover the insights that matter most.
📞 Call our Birmingham team: +44 (0) 121 314 4647 📍 Address: Brandspeak, The Lewis Building, Bull Street, Birmingham, B4 6AF
What our Clients Say
- Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
- Tom Green
- Marketing Manager | Industrials Group. Garner Denver Limited
What types of businesses can benefit from Brandspeak's market research services?
Brandspeak's market research services cater to a diverse range of businesses, including both B2B and B2C sectors. B2C clients include those in retail, consumer goods, financial services, and leisure & hospitality, while B2B clients span manufacturing, professional services, technology, and logistics. This broad expertise allows Brandspeak to tailor research solutions that meet the unique needs of various industries, ensuring that insights are relevant and actionable for any business looking to grow and succeed in their market.
How does Brandspeak ensure the quality of its market research?
Brandspeak prioritizes quality by employing a collaborative approach, working closely with clients to fully understand their objectives and challenges. The agency utilizes a multi-method research strategy, combining qualitative, quantitative, and ethnographic techniques to gather comprehensive insights. Additionally, Brandspeak's experienced team rigorously analyzes data and presents findings in a clear, digestible format, ensuring that clients can easily implement recommendations and make informed business decisions based on reliable research.
What is the typical timeline for completing a market research project?
The timeline for a market research project at Brandspeak can vary depending on the scope and complexity of the research required. Generally, projects can take anywhere from two weeks to two months. Initial consultations and project scoping help establish timelines, while ongoing communication ensures that clients are kept informed throughout the process. Brandspeak is committed to delivering timely insights that align with clients' strategic goals, allowing them to act swiftly in a competitive market.
Can Brandspeak assist with international market research?
Yes, Brandspeak conducts research on a global basis and to date has undertaken market research in over 40 countries worldwide. With a combination of local market insight and global expertise, the agency can help businesses understand international customers and competitors in detail. This is particularly beneficial for companies looking to expand their reach beyond the UK.
What are the costs associated with Brandspeak's market research services?
The costs of Brandspeak's market research services vary based on the specific needs of each project, including the type of research, the methodologies employed, and the scope of the study. Typically, though, a quantitative research project will start at £10K and a qualitative one at £5K Brandspeak works with clients to develop tailored research solutions that fit their budget while ensuring high-quality insights. During the initial consultation, clients can discuss their objectives and receive a customized proposal outlining the expected costs, helping them make informed decisions about their investment in market research.
How can I get started with Brandspeak's market research services?
Getting started with Brandspeak is simple. Interested businesses can reach out via phone or through the contact form on the website. During the initial consultation, Brandspeak's team will discuss your specific needs, objectives, and challenges. This collaborative approach allows them to tailor a research plan that aligns with your goals. Once the project scope is defined, Brandspeak will provide a proposal and timeline, ensuring a smooth onboarding process for your market research journey.
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