System 1 versus System 2: Start your brand thinking the way your customers think

System 1 versus System 2: Start your brand thinking the way your customers think

In 2011, Daniel Kahneman published Thinking, Fast and Slow, the book which has since been responsible for challenging the thinking of leading marketers worldwide and influencing billions of £s of marketing and corporate expenditure. The extraordinary fact is that this isn’t even primarily a marketing book – it’s a psychology book –described by many as

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