Brand Consulting
Our approach to brand consulting
All too often, new B2C and B2B brands fail unnecessarily, because they don’t achieve the right balance of creativity, customer understanding and strategic rigour.
We focus on delivering the blend of understanding and inspiration required to undertake brand development successfully.
For example:
Market place: we calculate its size and shape, identify current dynamics and future trends.
Competition: we identify the competition; their propositions and positioning, target customers, pricing, marcoms and distribution.
Target customers: we define the target audience and create a detailed audience profile, as well using research to obtain their input at key project stages.
Ideation: we deliver the creative workshops required to identify your brand development ‘start points’ and turn them in to full-formed concepts.
Cut Through the Noise with Your Brand
Meaningful: 100% relevant to the target audience
Differentiated: in terms of their core proposition, features, benefits, pricing, marketing or distribution
Compelling: meaning their brand purpose stands for something that truly resonates with customers
Our brand consulting offer
Our services include:
- Brand opportunity identification workshops
- Target audience and needs identification
- Market assessment and mapping
- Competitor identification and analysis
- Brand proposition and positioning development
- Creative development
- Product testing and refinement
- Brand identify development
- Brand naming
- Pricing strategy development
- Channel strategy development
- Marketing communications audits and campaign development
- Employee engagement
Our experience
We’ve extensive, brand consulting experience in Retail Finance, Insurance, Food and Drink, Insurance, Automotive, Social Media, Life and Pensions, Engineering, Leisure and Hotels, Investment Banking, Education and Government.
- Bring brands to market with reduced risk and cost
- Secure external investment and internal budget
- Identify new paths to growth and sector domination
- Identify new revenue opportunities
- Attract new audiences
- Enter new markets
- Command a price premium
- Optimise the way they measure and manage brand performance
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The Tools We Use
The quality of insights depends on the quality of methods. That’s why we blend proven research techniques with the latest analytical tools to deliver answers you can trust.
Our research tools include:
- Focus Groups & Depth Interviews
- Online Surveys & Panels
- Ethnography & Observational Research
- Concept, Pack & Product Testing
- Desk Research & Competitor Intelligence
- Statistical Modelling & Data Analytics
Each tool is chosen, and often combined, to meet the challenges of your brief. That way, the insights you receive are accurate, actionable, and commercially relevant.
What Clients Say About Our Agency
You will be in good Company
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