Brandspeak Market Research Blog: Insights, Trends & Best Practices

Online qualitative research is qualitative market research conducted via digital platforms, including video focus groups, online depth interviews, bulletin boards and research communities rather than in-person facilities. It produces the same depth of understanding as face-to-face qualitative research, explores the

Brand tracking ROI is the commercial return an organisation generates from measuring its brand health over time, expressed in terms of improved business decisions, earlier identification of competitive threats, more efficient marketing investment and stronger long-term revenue performance. The case

Brand tracking cost in the UK typically starts at around £10,000 for a single B2C tracker wave and £14,000 for a B2B tracker wave, with most annual programmes running from approximately £20,000 to £60,000 or more depending on scope, frequency,

We are all different — and that is what makes markets interesting. Your customers have different needs, different budgets, different habits and different motivations. Trying to speak to all of them in exactly the same way is one of the

Survey software is one of the more consequential tool choices a market researcher or insight manager makes. Choose well and the platform accelerates every stage of the research process, from questionnaire design through to reporting. Choose poorly and it becomes

Advanced statistical analytics market research helps organisations move beyond surface-level metrics to uncover the real drivers of choice, behaviour and performance. When applied well, it provides the evidence needed to build stronger propositions, optimise pricing, sharpen targeting and improve customer

What is Market Segmentation?  We are all different and that is what makes markets interesting. Your customers have different needs, different budgets, different habits and different motivations. Trying to speak to all of them in exactly the same way is

Few metrics in the history of market research have generated as much enthusiasm, as much scepticism, or as much heated debate as the Net Promoter Score. Since Fred Reichheld introduced it in a 2003 Harvard Business Review article titled ‘The

Table of Contents Introduction Choosing the right market research agency can be the difference between confident, profitable growth and expensive missteps. While the UK is home to many highly capable research providers, they differ significantly in their strengths, approaches, and