Introduction In this 5-minute article, we take a look at Big Data and how it can be used to augment and improve consumer insights. If you’re dealing with market research data but hesitant to step beyond that single-mode consumer view, then we hope this piece will encourage you to think again. So what exactly is
Mark is a senior researcher with over 20 years’ experience, working with many global brands from a range of sectors including media, tech, telecoms, gaming, FMCG and financial services. Mark has held senior positions in some of the UK’s leading research agencies. He is a dualist researcher, equally skilled in the set-up, execution and delivery of quantitative and qualitative research studies including both traditional and innovative tools and techniques.