Everyone is talking about online communities, but what is all the fuss about? This article will outline what online communities are and why they should be part of all research toolkits; not as the poor relation to other methods. When they are used to tackle the right briefs, they can excel in their own right.
Antonia is a senior partner, with nearly 15 years’ experience across the research industry. An online research specialist, with over a decade of experience in using community methodologies for quant and qual approaches to solve the biggest global brand challenges. Antonia has held senior positions as Head of Insight at boutique community research specialist agencies and Head of Quant and Communities at Crowd DNA.