According to Treating Customers Fairly (TCF) research conducted by Brandspeak and ICM, only 15% of consumers expect to read important financial communications – like product guides, annual statements and customer service letters – on a line-by-line basis.
Instead, 75% believe that they will not be able to understand what they are required to read, whilst 85% (see right) say that they either don’t read the communications at all, or reject them early on because they come across something that is either challenging or irrelevant.
Supported by ICM’s research, our free, best practice TCF presentation explains consumers’ differing attitudes and behaviours towards to financial communications.
It also identifies the top 10 TCF issues prevent consumers from engaging with and understanding key financial information.
Finally, it makes recommendations about what needs to be done to improve engagement with financial communications – from the consumer’s perspective.
To get hold of a free copy please contact Jeremy on 01285 700766 or by email: firstname.lastname@example.org