Successful innovation is one of the surest ways to grow your brand. It doesn’t need to be product innovation either – it can be innovation in the packaging, the underlying customer service, or even the communication and pricing.
One thing is for sure though – the identification and development of breakthrough ideas is as much about the right insight as it is about inspiration.
That is why the ground work is so important to us: building a detailed picture of your market place, category, consumer and brand, all set within the context of relevant cultural drivers and trends.
As technology is often the starting place for successful innovation, we also make sure we understand the technology landscape fully too. We’ll also look outside the category, to ensure we understand the consumer's wider contextual references.
But successful innovation isn’t just about insight and inspiration, it’s about the nature of the process too. The most successful innovation projects are often characterised by high degrees of energy, flexibility, inclusivity and - of course - cost supression.
That is why we use a rapid-cycle, iterative approach of workshops and qualitative research to achieve innovation breakthroughs for our clients.
Our online research approach doesn’t rely on panels, but instead immerses individual consumers in the concept and development process – enabling them to develop a far deeper understanding of the idea being developed. It provides more relevant, detailed and creative feedback.
Our innovation insight services include:
Contextual insight development
Blue-sky idea generation workshops with stakeholders and employees
Brand architecture formalisation and strategy development
Collaborative idea development sessions with stakeholders and target consumers
Iterative stages of consumer research that build and refine ideas
“The identification and development of breakthrough ideas is as much about the right insight as it is about inspiration”