In today’s competitive and cash-strapped market place it has never been more important that your brand is as clear, compelling and TCF compliant as it can be, in everything it does – and says.

That is why we developed Clarite.

Clarite is an online research tool designed to:

•	Assess the clarity and impact of your proposed communication
•	Identify the fixes to either the content, the language or the presentation necessary to maximise its potential

Clarite can be used to assess websites, marketing campaigns, product information, customer service letters, tariff leaflets, branch posters and financial statements. In fact, just about any form of communication that your customer is required to read.

For example, in the case of your proposed, direct mail campaign, Clarite can be used to:

•	Assess the strength of the ‘open me’ message on the outer
•	Identify the information most / least likely to be read
•	Assess the extent to which tone is differentiating and ‘on-brand’
•	Evaluate whether key information is likely to be identified, understood – and retained
•	Identify the individual words, sentences or images acting as barriers to engagement
•	Identify any key information gaps
•	Provide your communication with a single impact score, so that its relative strength can be gauged in relation to the competition

Clarite can equally be used to maximise your document’s adherence to the FSA’s Treating Customers Fairly (TCF) initiative.

In addition to the deliverables outlined above, Clarite can also assess your communication against the consumer’s top 10 TCF bugbears – identifying clearly if, where and why the target audience is going to fail to understand – or engage.